About Us

Kids Play Toys is an independent Toy Shop located in the stunning beachside town of Cowes, on Phillip Island. We like to call ourselves a Traditional Toy Store as we value the concept of play. In store and online you will find a mix of traditional wooden toys with an educational focus, a huge selection of dolls and accessories, great baby toys and gifts, a large range of games and puzzles, Robotics and STEM items and also Lego. We focus on providing unique items.


We have a love of good quality toys and felt it was time that was offered on Phillip Island.


Brands we stock include Lego, Miniland, Tiger Tribe, Le Toy Van, Ravensburger, ThinkFun, Hape, Haba, Melissa & Doug, Gamewright, Peaceable Kingdom, Bonikka, Lottie, Jellycat, Holztiger, Hex & Vex Robotics, Alimrose - and more!