About Us

Kids Play Toys is an independent Toy Shop located in the stunning beachside town of Cowes, on Phillip Island. We like to call ourselves a Traditional Toy Store as we value the concept of play. In store and online you will find a mix of traditional wooden toys with an educational focus, a huge selection of dolls and accessories, great baby toys and gifts, a large range of games and puzzles, Robotics and STEM items and also Lego. We focus on providing unique items.


Kids Play Toys was founded by Kelly and Garane in 2016. We are a family run business, a mother and daughter team to be specific, with the help of extended family of course. We have a love of good quality toys and felt it was time that was offered on Phillip Island.


Brands we stock include Lego, Miniland, Tiger Tribe, Le Toy Van, Ravensburger, ThinkFun, Hape, Haba, Melissa & Doug, Gamewright, Peaceable Kingdom, Bonikka, Lottie, Jellycat, Holztiger, Hex & Vex Robotics, Alimrose - and more!


Our website was developed in haste due to the Coronavirus closures, so please be patient with us while we get all our products online and fine tune the details - it's a work in progress!